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January 28, 2014 under Activity Highlight, Cover Story, Hot Topic, WPM
ABC123 Hip Hip Hurray at MACAO全城起動

was successfully held on 23 Jan 2014!


We would like to express our hearty thanks to our sponsor, partners, supporting entities and alumni. Special thanks to MGTO Macau Government Tourist Office, AJ Hackett Macau Tower, Macau Tower Convention & Entertainment Centre, Macao Trade and Investment Promotion Institute, Labour Affairs Bureau, Macau Productivity and Technology Transfer Center, Galaxy Macau™, Macau Business Management Education Center, Guangdong Wedding Trade Association, Macau Daily, CosmoBride, Darizi and many more good business partners and friends!


Katemagg Event & Wedding Ltd. (KATEMAGG®) foresaw the need to provide qualified professional Wedding Planners to serve the market! In 2008, the course “CA054 Professional Certificate in Wedding Planning Management” designed and delivered by KATEMAGG™, recognized by The Association of Bridal Consultants (ABC), also a QF Level 3 (i.e. tertiary education) joint-certificate adult learning program, was first launched in a university in Hong Kong, and later delivered in Macao through Macau Business Management Educational Center (MEC) since 2011. KATEMAGG® successfully trained 378 wedding planners in HK and 299 in Macao in this particular 4 to 6 months CA054HK and CA054MO program. Further, KATEMAGG®/ABC was invited by different universities and government organizations in HK, Macao and Mainland China to provide comprehensive training programs in Wedding Planning Management, Wedding Concept Design, Bridal Image Program, Business Etiquette and Protocol Training. As well as delivered lectures and career talks to undergraduate students. Over 3000 industry professionals and undergraduate students were trained by KATEMAGG®/ABC over the past 5 years.


"ABC123 全城起動" organized by ABC & KATEMAGG®, powered by CA054MO 7th Intake Graduates, will be held on 23 Jan 2014 (123) in Macao. This was a first-ever KATEMAGG®/ABC Annual Event cum CA054MO 7th Intake Graduate Celebration Ceremony in Macao! Aiming at show casing our Graduates’ talent, point out the status of the Macao wedding industry, what is lacking, what students have learnt from the course and what they want to do and should do! Besides, this is the 1st event ever in Macao for the Professional Wedding Planners, alumni and wedding related industry vendors joined hands together to create a networking platform to flourish the wedding industry.

To kick start the event, Katemagg Chau (Founder of KATEMAGG®, also the country director for ABC Greater China) climbed up to the top of Macau tower on 22 Feb to show her commitment to high standard wedding education and services. The event on 23 Jan divided into 2 Major Parts. First Part started from 10 o’clock in the morning at the AJ Hackett Macau Tower. ABC Representatives’ Buggy Jump and a wedding proposal, followed by a one-of-a-kind Bridal Skywalk Show of 16 beautiful brides at Macau Tower orchestrated by ABC members, CA054MO and CA054HKstudents. This special bridal show created the Macau history record, and offered insights to couples for special wedding photography, as well as proposal wedding can be held at Macau.

Second Part of the event started at 3 o’clock at Galaxy Macau™ that was a special press conference cum celebration ceremony. Including, mingling of industry expertise, event formality and speeches by organizers and sponsors; as well as "Fairy Forest Bridal Show" by well-known wedding gown and tuxedo brands Luxe Tuxedo Limited; musical talk show "WE ARE A MACAU WEDDING PLANNER?”; Presentation ABC Greater China Report; ABC Certificate of Examination Presentation; CA054MO 7th Intake Graduate Celebration Ceremony; Chitchatting with wedding Who’s who on 2014 Wedding Trend.


On day photography sponsored by Photo by BEN from HK, VDO by Kelvin Shot, joint hands with local Macau vendors including Marco Lai Photography, Macau Photo Art Promotion Association. Katemagg CHAU said, she felt confidence in Macau Wedding industry, hoping ABC members and KATEMAGG™ graduates demonstrate high standard professional ethics and offer good varieties of wedding services to local and overseas couples in Macao. This event attracted not only local Macau and HK candidates, also attracted more than 40 wedding and event planners and companies from Southern China, created a real platform of wedding knowledge exchange, networking and learning atmosphere for industry players from HK, Macau and Mainland China.




KEY SPONSOR: Macau Government Tourist Office

Macau Business Management Education Center




Macau Tower Convention & Entertainment Centre, AJ Hackett Macau Tower, Modern Player Music Promotion Association Macau Photo Art Promotion Association, Macau Jazz Promotion Association ,WIM 澳門婚慶資訊站, S.Y.部落, Mustard Seed,ARTE Madrid HK Ltd.,Amour Wedding Ltd.,Marco Lai Photography,Penny Hong Make Up, Make Up Pro, Sharman Mok,Good Day Wedding & Event, Balloon House, Luxe Tuxedo Limited, Photo by Ben, Moreno Bridal, La Vivana Asia Limited, Fate of Love Wedding House, Ricardo de Mello, Red Nose Production, Kelvinshot, V. Sweetie, FIAN


SUPPORTING ENTITIES: Guangdong Wedding Trade Association

EVENT COMMITTEE: CA054MO 7th Intake Graduates


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